PetNation Launch - Toronto - 2025
Membership Pet Healthcare
Better Care Together
Membership Pet Healthcare
Better Care Together
Inspired by the love of our pets
We are PetParents, veterinarians, nurses, engineers, entrepreneurs, and scientists - driven by a mission to ensure that every pet has access to the care they need, when they need it.
The corporatization of pet healthcare isn't working for many: skyrocketing prices, long wait times, and poorly coordinated experiences. As a result, PetParents often delay seeking timely treatment, while veterinarians struggle to advocate for and provide the best care for their patients.
Pet families deserve better. That’s why we’re launching a new pet healthcare model: Membership Healthcare - pet healthcare that is accessible, affordable, and trusted.
Pet healthcare - a sector in crisis
In the past, veterinary clinics, owned and operated by veterinarians within the community, empowered PetParents to maintain their pets' health and supported them during times of illness, accidents, and end-of-life.
Today’s pet healthcare environment is vastly different. Multinational corporate interests have systematically implemented strategies to maximize profits: exorbitant prices for diagnostics, expensive brand-name drugs, consolidating and reducing the scope of general practices, and costly insurance plans. These measures have led to a crisis in care accessibility for pet families and a compassion fatigue crisis among veterinarians and healthcare staff.
Membership pet healthcare
PetNation is a partnership - among pet families, healthcare professionals, and organizations - united by a simple goal: to provide accessible, affordable, and trusted pet healthcare, now and into the future.
PetNation achieves this goal through a healthcare delivery model specifically designed to address the evolving needs of pet parents and the professionals who care for their pets.
PetNation differences
24/7 full-service care
Seamlessly delivered in-person through new full-service PetNation 24/7 hospitals and clinics, and virtually online or by phone, our health experts are available whenever and wherever members need them. Whether it’s addressing a pet health issue over the phone, dropping a pet off for a procedure in the evening for convenience, or handling an emergency requiring in-hospital intensive care, meeting the needs of our members is our top priority.
Empowering veterinarians and staff
PetNation will empower veterinarians and staff with the tools, support, and time they need to deliver the best possible care for our members. Working collaboratively in teams, our healthcare staff are equipped with state-of-the-art imaging technology, in-house independent lab diagnostics, specialized equipment and medicines, and access to mentors and experts from around the world.
Leveraging cutting-edge technology
PetNation will be at the forefront of developing, evaluating, and utilizing innovations in healthcare technology to benefit our members. The science of healthcare is rapidly evolving, with new technologies continually being developed and adopted. From more accurate and affordable diagnostics, sensors that can identify and transmit health information in real-time, to AI-assisted case management, these advances have the potential to make care delivery more effective, efficient, and affordable.
Offering choice
Every pet is unique, and every pet family is different. As partners in care, PetNation healthcare professionals will work with each PetParent member to design the optimal healthcare plan for their pet. From preventive and wellness options to medical and surgical approaches in the event of illness or accident, members are supported in making informed decisions at every step of their pet's health journey.
Worry-free care plans
We will be offering two care options:
FlexCare™: This plan is similar to traditional fee-for-service veterinary care, where services are provided and paid for on an as-needed basis. However, the difference is that after an initial visit, pets can be enrolled in ongoing, unlimited 24/7 virtual and in-person consultations for a small monthly subscription.
TotalCare™: This is a new and innovative care offering that we are very excited to launch! TotalCare™ combines wellness care, including vaccinations and other disease prevention strategies, with illness and accident care coverage, all for a simple and affordable monthly subscription.
Memberships and care plans
Our goal is simple: to provide pet healthcare that is accessible, affordable, and trusted.
For Pet Family members:
- FlexCare™ and TotalCare™ plan details to be announced closer to launch.
- Multi-pet family pricing will be available.
For Rescue and Shelter members:
- Rescues and shelters are struggling to meet the unprecedented demand for pet healthcare as more pet families turn to them for help. We are designing packages collaboratively with these organizations to address their needs.
For independent veterinary clinic members:
- We are committed to supporting and partnering with independently owned veterinary clinics and their PetParent clientele. We are designing a partnership and affiliate program in collaboration.
Join our team and help us redefine pet healthcare!
If you're passionate about providing exceptional care and eager to work in a supportive, state-of-the-art environment, we'd love to hear from you. Reach-out to be part of a collaborative team dedicated to making a difference in the lives of pets and their families.
